At Web Discovery we are focused on helping Local Businesses understand the path to sustained growth. Using sound marketing principles based on the latest thinking we implement solutions that generate quick and visible results that we track and report on. The tools of the trade constantly evolve and we make the changes necessary for our clients so that active marketing campaigns continue to generate results for the long-term. We use an Omni-channel communications approach so that messaging is funneled through multiple technologies to extend the reach and increase the effectiveness of any outbound marketing and support communications.
The Customer Journey
It is important to understand that your customer’s journey from their first interaction with your brand through to their experience with your product or service offering and the resulting feedback that they offer in the form of reviews and referrals can be managed. There is much that can be done to guide and control the customer experience. We know that most owner/operators don’t have the time required to effectively build, monitor, nurture and finesse such a system and this is where we come in. Most of our offerings are ‘done for you’ and managed by us to ensure that results are maximized.
A New Business Paradigm
Due to the unprecedented external challenges that the business community is experiencing, it is important to get back to basics and re establish strong connections with the existing client base. The disconnect that has occurred between business and customer has forced some businesses to close. The companies that have a method to reach out and connect with their existing loyal customers, those who have experienced the businesses offering, will succeed. The ability to connect, to communicate, to relay important messages, both promotional and informational, is crucial to the survival of the business during these confusing times. During and after a period of market closure as we have all experienced, it is important to stay in touch with your customers and let them know that you are still in business to serve them. It is important to explain how you are planing for the future, as things open once again and how they can interact with your business to access your services.